- “Motion That Inspires” broadcast campaigns for Kia’s Carnival MPV, EV6, K5, and Telluride make EDO’s initial-ever Automotive Television Advertising Award for “Finest Non-Luxurious Automobile Campaign”
- Periods Square introduction of the all-electric powered Kia EV6 regarded by MediaPost as “Ideal Interactive Execution or Campaign”
IRVINE, Calif., April 15, 2022 /PRNewswire/ — Two of Kia America’s 2021 advertising initiatives ended up acknowledged this 7 days with awards of excellence in automotive advertising and marketing communications.
Kia’s “Movement That Evokes” broadcast campaign, a key component of the automaker’s new model identification in the U.S., was named the 2021’s Best Non-Luxury Vehicle Campaign by EDO, a info measurement enterprise that evaluates broadcast advertisement usefulness and subsequent consumer engagement on the internet. As recipient of the initial-ever Automotive Tv set Promotion Awards introduced by EDO, Kia’s broadcast spots for the Carnival MPV, EV6, K5 and Telluride products were being acknowledged for driving shopper engagement with the manufacturer on-line.
In addition, advertising trade journal, MediaPost, named Kia’s “Occasions Square Takeover” for the all-electric powered Kia EV6 “Very best Interactive Execution or Campaign.” With support from agency companions together with David&Goliath, Gail & Rice, Innocean, and Zeno Group, Kia took over the legendary New York City place for an in-particular person US debut of the EV6.
“Obtaining two of Kia’s most ambitious marketing initiatives acknowledged as best in class by EDO and MediaPost is more evidence of the progress and maturation of the Kia brand in the U.S. and provides us with inspiration for long run marketing to carry on route towards demanding convention and pushing boundaries,” claimed Russell Wager, vice president, internet marketing, Kia The united states. “With the start of ‘Movement That Inspires’ and the introduction of the all-electric EV6, Kia is very well on its way to a management posture in sustainable mobility.”
Kia The us – about us
Headquartered in Irvine, California, Kia The us proceeds to best automotive excellent surveys and is identified as 1 of the 100 Ideal World Manufacturers. Kia serves as the “Official Automotive Associate” of the NBA and features a selection of gasoline, hybrid, plug-in hybrid, and electrified automobiles bought by way of a network of virtually 750 sellers in the U.S., including quite a few vehicles and SUVs proudly assembled in America.
EDO measures the spike in purchaser engagement behaviors, these kinds of as on the internet lookup for a brand name in the times just after a Television advert airs. The larger sized the spike, the additional people are participating with the manufacturer, and increased engagement is predictive of greater sales. EDO’s results-driven system actions client steps and what drives them to invest in and offers brand names with the information they require to successfully interact audiences through Tv advertisement campaigns.
MediaPost is an integrated publishing and meeting organization whose mission is to deliver a finish array of sources for media, promoting and advertising industry experts. MediaPost is the keeping enterprise for the subsequent entities: MediaPost.com, 30+ sector conferences and situations every single calendar year nationwide and in Europe, like the OMMA, Insider Summit, Internet marketing and Have interaction conference series, 7 annual award displays, and a suite of 50+ sector-targeted e mail newsletters & blogs.
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