MATTOON — The Lake Land College or university Board of Trustees is scheduled Monday night to take into account extending a digital marketing and advertising settlement and developing and filling a new dean situation.
If authorised, the digital advertising and marketing agreement with Interact Communications of La Crosse, Wisconsin, that started off in Oct 2020 would be extended for another calendar year for $83,709.
“Because we are just finishing our campaign with Interact, we would like to request approval to increase our contract to be equipped to develop on the activities we have had and to attract on Interact’s skills for the 2021-2022 electronic promotion marketing campaign,” said Director of Marketing and advertising & Public Relations Kelly Allee in a report to the board.
Allee said the marketing campaign resulted, over-all, in Lake Land adverts showing up 1.5 million occasions to men and women in the neighborhood college district as they have been consuming material on YouTube, typical internet websites, Television streaming, TikTok and browsing on Google. She explained this detailed technique resulted in 33,014 visits to the college or university web-site and 463,939 movie advertisement views from December 2020 to August 2021.
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The board fulfills at 6 p.m. Monday in the Board and Administration Centre. After voting on the advertising settlement and other proposed action merchandise in open up session, the board will go into shut session to focus on personnel issues. The board will then return to open up session to vote on creating a dean of tutorial operations place and appointing a person to this post.
Other proposed motion goods involve paying for a CDL driving simulator from Virage Simulation Inc. of Montreal for $115,000 and accepting Teutopolis Auto Repair’s donation of a vehicle alignment machine valued at $5,000 for the automotive technology system at Lake Land’s Marshall spot. The board also will think about using the services of E.L. Pruitt Co. of Springfield for $53,832 to change remaining campus water fountains with newer designs with bottle fillers.
The comprehensive assembly agenda is posted at https://www.lakelandcollege.edu/board-of-trustees/agendas-board-publications-minutes/.
Call Rob Stroud at 217-238-6861.