Lancia bets on online sales in European expansion

TURIN — Stellantis is aiming to make 50 p.c of Lancia income on-line as the automaker gears up to relaunch the quality manufacturer throughout Europe, Lancia CEO Luca Napolitano mentioned.

The 116-calendar year-previous brand, which experienced shrunk to just just one product in 1 marketplace — its residence of Italy — ideas to launch a new Ypsilon design in Italy in early 2024, and then in France, Germany, Spain, Belgium by the conclude of June that year, Napolitano mentioned.

The compact Ypsilon will debut with a full-electrical solution as well as inside combustion engines, but all products after that will be only complete-electrical.

“I can see about 100 dealerships in the 60 important European towns … and a huge use of the electronic earth,” Napolitano stated. “Here we hope 50 percent of revenue to be on the web,” he stated, including on the net sales would be done by way of sellers.

Lancia on Friday announced the official start out of its 10-12 months plan in a information release, even though much of the information has presently been exposed.

Lancia also named state manufacturer administrators in the launch: Paola Pichierri for France, Niccolo Biagioli for Germany, Francesco Colonnese for Spain, Patrice Duclos for Begium and Luxembourg, and Patrick Zegwaard for the Netherlands. Raffaele Ruffo will head Italy, and Roberta Zerbi, head of Lancia brand name for Enlarged Europe, will coordinate professional functions.

Lancia claimed it had picked a constrained range of international locations for its enlargement options dependent on requirements that provided the relevance of on the net gross sales and the industry for top quality smaller cars, as properly as “passion for manufactured in Italy.”