Skoda is readying ‘dramatic’ design, market positioning shift

VW manufacturer labor leaders say Skoda is attracting much too many probable VW prospects and have demanded that the manufacturer should not get the most current know-how from VW, according to German media stories.

VW Team CEO Herbert Diess has stated he wants to assure that there is minimal overlap among the the group’s quantity brand names, primary to fears that Skoda would be pressured to go downmarket to compete with price range companies like Dacia

Nonetheless, VW Group’s income chief, Christian Dahlheim, has stated Skoda will not contend with Dacia.

Skoda will continue on to contend with the French makes and Ford, aiming at customers who search for functionality from their car or truck and are not equipped to afford greater priced cars, Dahlheim mentioned previous year during an on the web presentation to analysts focusing on the positioning of VW Group makes.

SUV structure teaser

All through its once-a-year media conference final month Skoda teased its new look with a blurred picture of a chunky SUV-styled automobile, perhaps a idea, with a squared-off grille. Skoda mentioned it will reveal its contemporary styling in the next 50 %.

On its Twitter feed, Skoda claimed it is “turning its emphasis in the direction of spouse and children and outside life,” without having detailing how the new styling will differ from its recent style and design.

Skoda gave no indicator of which autos will be to start with to use the new layout language, Its upcoming launches will be a few new electric powered vehicles positioned below the Enyaq iV whole- electrical compact SUV, like a modest vehicle.