October 2, 2022

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University of Houston athletes partnering with auto dealership, clothier with endorsement deals

HOUSTON, Texas (KTRK) — Final July, the NCAA lifted most of its principles preventing athletes from earning income and benefitting from sponsorship and endorsement promotions. Student-athletes are now in a position to revenue from their title, picture, and likeness, or NIL.

Neighborhood dealership Chastang Ford, a longtime supporter of University of Houston athletics, extra UH football standouts Clayton Tune and Donavan Mutin to the NIL model. Tune, the Coogs’ quarterback, and Mutin, a remarkably-decorated linebacker, will serve as ambassadors for the dealership.

“Our family members bleeds Cougar red, and we are thrilled to link our brand name with person pupil athletes who share our brand values,” explained Patrick Chastang, Chastang Ford’s standard manager and main functioning officer. “I’ve observed firsthand and heard from many others how they symbolize by themselves, the college, the state of Texas, Houston, not to mention their performances on the field. They are both equally crew captains and great individuals who I have satisfied on and off the field. It was an straightforward selection to have Donavan and Clayton stand for our model.”

By their partnership, Mutin and Tune will have premiere entry to Chastang Ford vehicles this kind of as the F-150 Lightning, F-150 Lariat, Bronco, Expedition, and any other new products and solutions coming out from Ford.

“I like the men and women at Chastang, and they help the Cougars, which is important to me,” Tune reported. “Also, I am a Ford guy. I grew up in a Ford relatives. This is certainly a manufacturer with which I wished to husband or wife.”
“Chastang is a family enterprise with relatives values,” Mutin included. “I just enjoy the actuality that they wanted to spouse with me, and I grew up loving Ford items.”

As we’ve acquired by means of the NIL period, the option for community companies to spouse with university student-athletes is often about extra than just model visibility and dollars.

Lucho, a significant-close menswear retail outlet in Houston now outfits members of the UH football group just after years of furnishing the off-industry attire for Coogs coaches and partnering with UH’s C.T. Bauer College or university of Business.

Co-proprietor Hector Villarreal tells ABC13 that Lucho gives fine apparel to the players and teaches them how to existing them selves for specialist prospects which may possibly come their way on or off the football area.

SEE ALSO: Texas Tech Crimson Raiders soccer players to receive 1-yr, $25,000 NIL contracts from Matador Club

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