Next up on our report on which automotive teams have been marketing the most electrical autos across 10 European markets, let us glance at which models have been viewing the most gross sales (study: registrations). We will also glance at the product rankings soon when Jose Pontes publishes his specific report on plugin motor vehicle product sales throughout all of Europe (not just in the 10 markets covered below). He will also shortly publish company rankings for plugin vehicle profits (not only revenue of 100% electric motor vehicles) all throughout Europe.
Some could talk to: Why hassle with brand names when I just described on automotive groups? My reply: 1) Why do manufacturers even exist?, 2) Some people might desire to glimpse at in general automotive teams and alliances, but some see that as extremely wide and not really handy or exciting. 3) The facts is there to pull collectively and I was intrigued, so I figured other folks would be intrigued. 4) In a natural way, with this report, we can see which brand names are carrying extra of the EV fat for the different automotive teams and alliances at the best of the table. 5) It’s just entertaining.
So, on to the charts.
In the third quarter, we can see that Tesla (15.9%) just scarcely inched out Volkswagen (15.5%) for the #1 location, and the two of them stand significantly over the relaxation. Though Volkswagen Group stands by itself large higher than the group in Europe, I was curious to see how effectively the Volkswagen manufacturer would maintain its personal versus other brand names in just the team as properly as the massive dog from California. It did really effectively! In a massive quarter for the American, Volkswagen practically grabbed #1!
Granted, this is Europe, Volkswagen’s house courtroom, and Tesla dominates in the Usa (and China). Nevertheless, desire for Teslas is superior all over the place and the business has been promoting EVs throughout Europe for much for a longer period than there was any system for MEB-system EVs like the ID.3 and ID.4 — due to the fact the says when Diess was at BMW. So, for Volkswagen to go neck and neck with Tesla — properly, that ought to make Diess & the other EV-heads at Volkswagen smile. And it ought to give a tiny pause to everyone boasting Volkswagen can not compete.
It is tricky to get energized about other brands when they are so far below those two, but it’s worth noting that Hyundai (6.8%) and Renault (6.7%) obviously sit on a next tier of best sellers, significantly beneath Tesla and Volkswagen but sizably in advance of the relaxation.
Then there’s SKODA (5.3%), Kia (5.1%), Peugeot (5.1%), and Audi (4.8%). Just after that, we go properly beneath 5% industry share and you can just glance at the chart.
All of that considerations Q3. How are factors distinctive if you search at the initial a few quarters of the yr merged?
Factors are not much different, but we have some adjustments in position, like at #1! In this situation Volkswagen sits above Tesla, and by a respectable 16,000. With Tesla output letting it to defeat Volkswagen in Q3, a person has to question if Tesla could appear in sturdy at the end and steal the trophy from Volkswagen. Nevertheless, with a 16,000 car or truck direct and its possess ideas for a solid conclusion of yr, that would seem fairly not likely. Volkswagen seems primed to win 2021. What about 2022? We’ll see!
Renault, meanwhile, has no likelihood of catching Tesla, but also absolutely nothing to fear about when it comes to the brand names on its tail. Renault will earn the bronze medal in this particular model competition. That stated, it would be pleasant to see it and a couple other folks strike 100,000 once-a-year BEV income in Europe subsequent year.
It’s a neck and neck race amongst Peugeot and Hyundai for 4th, and also crystal clear that people two models have the most body weight for their all round alliance scores (Stellantis sits in 2nd, only guiding Volkswagen Team, and the Hyundai–Kia duo sit in 5th, just a little bit guiding the Renault–Nissan–Mitsubishi Alliance).
There’s not significantly to produce household about immediately after that, but we can say that #6 Kia, #7 SKODA, and #8 Audi have staked out their individual obvious tier for now, in 2021. We’ll see if any of them can crack into a sprint in 2022 and attempt to discover their way into the top rated 5 — but Peugeot and Hyundai certainly won’t be searching to make that straightforward.
Any other thoughts on how the brand name rating came with each other in Q3 or Q1–Q3 2021? Any significant predictions for Q4?


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