The Tire Evaluation Crew not long ago visited the annual K&M Tire Dealer Conference, this 12 months in Kansas City, and though we had been there, it was our intention to get a pulse on the market by tracking down tire dealers and asking them our most burning queries.
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This week, that concern is: What is your technician education focus in 2022?
Amongst the “Great Resignation” and labor shortages plaguing the industry, technician instruction could be far more vital than at any time for tire sellers. These dealers allow us know what they are concentrating on this calendar year to boost the techniques of their personnel.
As element of our ongoing “What’s the Offer?” series, Tire Evaluation will be asking tire dealers their views on a selection of matters. Do you have a matter you’d like dealt with? Permit us know! Call us by emailing TR Senior Editor David Sickels at [email protected].
Here’s a transcript of the episode:
Alex Skander, Skander Tire Assistance
David Sickels: Alex, thanks for chatting to us. In which are you from?
Alex Skander: I’m from Evans City, Pennsylvania, a minimal little bit north of Pittsburgh. It’s termed Skander Tire Company, the location that my grandfather commenced in 1969.
David Sickels: So 3rd-era seller below. What are you concentrating on when it arrives to technician coaching? What do you want your technicians to genuinely have down suitable now?
Alex Skander: Actually, in essence all the extensive factors that we do that differentiate us from but far more of the significant box suppliers, the factors that make us an unbiased tire dealership. So not just having the appropriate torque, building confident you can go through the load indices and velocity scores, but also shopper service techniques. Getting capable to go back into the waiting around area and converse to the purchaser about what is incorrect with your tire, and why you should get this tire for your motor vehicle, instead than just knowing how to improve tires, which is basic adequate. I sense I can train that to almost any one. But it is all those more wonderful-tuned customer provider items that call for a minor bit additional support.
Luiz Gomez, Triple L Tire
David Sickels: Luis, many thanks a good deal for conversing to me. The place are you from?
Luis Guzman: Mexia, Texas.
David Sickels: And what is your store identify?
Luis Guzman: Triple “L” Tire.
David Sickels: So technician training, what are you concentrating on this 12 months?
Luis Guzman: Effectively, this 12 months, I’m focusing on how to use a touch screen. We have all the Hunter gear, up-to-date Hunter equipment. So now, you fairly significantly wander absent, it does the tires, all that stuff. So we’re making an attempt to teach them all on that.