Advance Auto Parts Powers Next Chapter of DieHard Brand Innovation from Within

Aftermarket retailer targets new generation of DIYer, surprises contemporary dads with all-new line of DieHard hand equipment ahead of Father’s Day

RALEIGH, N.C., June 01, 2022–(Business enterprise WIRE)–Progress Car Elements (NYSE: AAP), a main automotive aftermarket parts company, nowadays introduced a new line of DieHard® hand instruments designed to provide reliability and self confidence that is ideal for all DIYers, which includes the new, more youthful technology of vehicle fans. The hand resources also symbolize the following wave of DieHard model innovation.

This push release functions multimedia. Perspective the entire launch listed here:

Forward of Father’s Day, Progress Automobile Pieces and DieHard surprised dads throughout Charlotte, N.C., which include Jowan Harrington and his daughter, by dishing out new sets of DieHard hand equipment and other garage gear. (Image: Business Wire)

“We observed an prospect to speak to the evolving, modern day DIYer who’s hunting to not only discover and make their Diy skills, but also their Diy assurance,” claimed Jason McDonell, government vice president of merchandising, marketing and advertising and eCommerce at Progress. “That is why DieHard hand resources are created with innovation in intellect, along with the trustworthiness and longevity DieHard is recognized for.”

A new, young technology of vehicle fans with distinct concentrations of Diy self-confidence, ambitions and passions has emerged alongside an maximize in car demand from customers and retention. In simple fact, the vehicle care group is expected to increase by 4.7 percent involving now and 20271. The DieHard hand equipment have been precisely manufactured to provide the dependability and self esteem these new, modern DIYers need to have.

“This generation builds their toolbox in excess of time, on a task-by-job foundation that makes memory immediately after memory,” explained McDonell. “We wished to develop tools that electrical power their whole potential – from the screwdriver that served replace a taillight to finding out why a ratchet is each and every car DIYers greatest pal.”

Hitting shelves and on line just in time for Father’s Day, new DieHard hand resources are lab analyzed to exceed all industry screening standards for energy and durability, with all hand instruments coming with a lifetime guarantee. DieHard equipment were being created with new attributes, which include an anti-slip style on all blend wrenches, ergonomic handles on all motorists and expert-high-quality, 90-tooth sealed head ratchets that will past a life time.

Because acquiring the DieHard manufacturer in 2019, Advance Car Pieces has ongoing to place the manufacturer as driving the subsequent era of vehicle treatment. From bringing the legacy of far more than 50 years of America’s most dependable DieHard batteries to a new class – applications, to just previous 7 days coming into the electrical car conversation with the start of the first-to-current market 12-volt battery made precisely for hybrid and electric vehicles – DieHard EV.

Progress Car Elements also started rolling out DieHard electricity tools, jacks and lifts on the internet and in retail store late final year. In honor of Father’s Working day, consumers can take $20 off the DieHard 152-piece 1/4″, 3/8″, 1/2″ Travel Ratchet Socket Established, snagging the gift for an economical $129.99 from May 26 to June 22.

To even more rejoice the confidence new DieHard hand applications empower, this Father’s Working day, Progress identified and surprised two present day Do it yourself dads through their initially foray into Diy with their personal private buzz person, Jake Fehling – the “DieHard Buzz Man in a Van.” With the support of Progress, Fehling billed into each individual Do it yourself minute in a DieHard-branded van to encourage people selected and electricity long term assignments with a lifetime provide of DieHard hand tools. The retailer’s “DieHard Hype Person in a Van” also frequented a nearby Advance Auto Elements in Charlotte, N.C., to shock and delight dads “in the wild” with their very own new set of DieHard hand equipment. Watch the DieHard “Buzz Man” movie in this article.

Stop by to find out far more about all-new DieHard hand equipment and reward guide inspiration for this Father’s Day and further than. Look at out how Advance is powering dad’s entire opportunity with DieHard hand instruments this time on Instagram @jakefehling, TikTok @jakefehling and Fb @Jake Fehling or share your most current Diy accomplishment @advanceautoparts.

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About Progress Car Areas

Progress Automobile Elements, Inc. is a major automotive aftermarket areas supplier that serves the two expert installer and do-it-you customers. As of April 23, 2022, Advance operated 4,687 stores and 311 Worldpac branches largely inside the United States, with extra spots in Canada, Puerto Rico and the U.S. Virgin Islands. The firm also served 1,318 independently owned Carquest branded suppliers throughout these places in addition to Mexico and different Caribbean islands. Extra facts about Advance, including employment opportunities, buyer solutions, and online procuring for pieces, extras and other offerings can be discovered at

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Progress Vehicle Areas:
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Elisabeth Eisleben
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E: [email protected]

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Darryl Carr
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