PGA Puts Cadillac Atop Most-Seen Auto Ads Leaderboard

Cadillac usually takes the best position’s most recent rating of the most-considered automotive commercials – the adverts that have created the best quantity of impressions across countrywide broadcast and cable Tv set airings.

The Standard Motors manufacturer finished No.1 for the week of May perhaps 16 on the again of the 2022 PGA Championship, which shipped about a 3rd of the all round impressions for the place “Fortune Favors the Fearless.” Meanwhile, the previous leader, “Family’s New Alexa” from Buick, slipped to No.2 even with large advertising in the course of each NBA and NHL playoff video games.

Cadillac also scored with iSpot’s Ace Metrix study respondents, with the finest brand-recognition score among the the five best-ranked advertisements at 90% (the percentage of viewers who understood it was a Cadillac advert immediately after viewing it). Nevertheless, Buick claimed the best overall Ace Metrix ranking with a score 12.4% over sector norms and a persuasion score 10.8% above business norms. 

Infiniti, at third, also leaned closely on the PGA Championship, though fourth-put Kia focused on the NBA playoffs. Only last-area Lincoln didn’t make sporting gatherings a aspect in its ad placement, leaning alternatively on news, with Fox & Close friends contributing the finest quantity of impressions. 


(simply click on blue one-way links for films)


Cadillac: Fortune Favors the Fearless

Impressions: 348,436,285 

Interruption Rate: 2.17% 

Focus Index: 103 

Est. Television set Shell out: $3,089,903


Buick: Family’s New Alexa 

Impressions: 244,105,817 

Interruption Level: 2.18% 

Notice Index: 101 

Est. Tv set Devote: $2,670,658


Infiniti: Wild Earth 

Impressions: 240,088,466 

Interruption Amount: 2.60% 

Awareness Index: 92 

Est. Tv Invest: $1,724,425


Kia: Beachcomber 

Impressions: 173,414,563 

Interruption Fee: 3.16% 

Focus Index: 84 

Est. Tv Spend: $3,573,755


Lincoln Motor Business: Comprehensive Moon 

Impressions: 165,344,003 

Interruption Fee: 2.01% 

Attention Index: 105 

Est. Television set Devote: $1,159,058


Knowledge supplied by, Tv set Ad Measurement for Disruptive Makes

*Ace Metrix car field norms knowledge measured about the last 90 days.


Tv set Impressions – Whole Tv set advertisement impressions sent for the model or place.

Interruption Price – The price at which the viewers existing at the starting of the advertisement disengages with it before it ends.

Interest Index – A comparison of the ad’s Interruption Amount towards your particular media placement. The Consideration Index is measured on a scale of to 200, exactly where 100 is the typical and signifies the advert is undertaking as expected.

Est. Nationwide Tv set Devote – Volume used on Tv airings for the brand’s spots.